Your brand, on every surface
You built the community. Your members recognize your name, not the name of the plugin running underneath it. Most of that branding is free: Settings, Appearance holds your logo, accent colour, palette, and a custom CSS field for every community page, and Settings, Email sets the from name, from address, logo, and footer text on notifications and digests. The frontend templates never print a Powered by Jetonomy line, so members see only your brand.
What the free plugin leaves alone is wp-admin. Your team, and any client you hand the site to, still sees Jetonomy in the sidebar, in the admin footer, and on the Plugins screen. That is the gap Pro White Label closes.
Rebrand the admin
Turn White Label on from the Extensions screen and a Branding tab appears under Settings. Rename the top-level menu from Jetonomy to whatever fits, Community, Forum, or your product name, and set its icon to any Dashicons class. Replace the admin footer text with your own line. Set a community name and it stands in for Jetonomy on the Plugins screen, in the admin footer, and as the menu label when you leave that blank.
Free and Pro, side by side
Logo, colours, custom CSS, and email branding live in the free plugin, so every site can match its brand without a licence. Pro White Label covers the four admin surfaces the free plugin keeps: the menu label, the menu icon, the admin footer, and the plugin name. The Branding settings are also reachable over the REST API through the white-label settings endpoint, which requires admin capability to read or save.